Marketing to Women - The World's Largest Marketing Segment
Get the 284 page Ebook download at: www.getitnow.eventbrite.com. PASSWORD: "success"--
This marketing program's core concepts are: All women are not the same; Women are complex; and Women are all about relationships.
Women make over 80% of the buying decisions in U.S. households today. They've become nearly every family's chief purchasing officer. It's no longer just the men who decide whether the house needs a plasma TV, more shelves, a new bath, or even a remodeled kitchen. Women are buying a majority of all consumer-electronics and home-improvement goods today, besides the weekly groceries.
In the process women are dramatically changing how products are designed and marketed in America.
This marketing program's core concepts are: All women are not the same; Women are complex; and Women are all about relationships.
Women make over 80% of the buying decisions in U.S. households today. They've become nearly every family's chief purchasing officer. It's no longer just the men who decide whether the house needs a plasma TV, more shelves, a new bath, or even a remodeled kitchen. Women are buying a majority of all consumer-electronics and home-improvement goods today, besides the weekly groceries.
In the process women are dramatically changing how products are designed and marketed in America.
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